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@davidgerard @jemimajoanna @prestonjbyrne @ofnumbers I've been researching this for a while, and the more honest people working on this hate the panacea hype that raises expectations for their work. At most, and only if done really well, it would help with ONE counterfeiting problem: the "third shift gray market"Permalink On twitter.com
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@davidgerard @jemimajoanna @prestonjbyrne @ofnumbers Thirdshift fakes are a bigger deal for luxury brands than midmarket-- they're not worried about knockoffs, they're worried about unlicensed pieces that are identical, which is a tiny sliver of the counterfeit market.On twitter.com